A Cure-all for your Google SEO Obsession?

(subtitle: Don’t work so hard – its supposed to be fun!)

Are you a Google SEO obsessive?

Are you a new blogger who worries about the micro aspects of SEO, installing all manner of SEO plugins even before even writing any content?

Do you spend lots of time keywording, optimising, spinning and split testing micro paragraphs to within an inch of their meaning to stay in line with the latest theories about Google’s secret search sauce?

Do you constantly ask yourself questions like “Do I hyphenate here?”, “Will a full stop affect my SEO?”, “Have I ordered my keywords so that they balance their atomic weight with the latest quantum-physics-vistor-report-matrix?”

Have you got the bug?

If any of the above ring true for you then you may have a medical condition which I call pagerank-itis, and its contagious.

Is there a cure for Pagerank-itis?

Yes, there is, but you might not like it.

To make the condition manageable (as I’m not sure it can be cured entirely in all cases) I prescribe large doses of original content and quality organically grown inbound links.

The bad news is that the cure may take some time to work.

The good news is that once it starts working you’ll sleep better at night without the stress of always having to stay one step ahead of Google with the latest SEO trickery (which seems to me to be just as much work as creating original content anyway).

Here’s how it works

If your website contains real content that real people like, then over time you’ll attract good quality real inbound organic links.

Quality content is also your passport to the ‘authority’ sites on the net. For example in my own case I have a link from the WordPress.org commercial themes directory. This brings me lots of traffic (for which I am very grateful). I would never have got the site linked there if my content was not up to par. Your niche might also have an authority site. Its worth finding. It can often kickstart a new website quicker than Google alone.

Your Google traffic percentage shrinks… but you don’t ever worry!

As inbound link direct traffic grows for your site, traffic from Google will often become proportionally a smaller percentage of the traffic you recieve, thus making your site more immune to slight fluctuations in ranking, and less reliant on the Google.

Also, because you are concentrating on quality inbound links, this might also serve further solidify your ranking on the search engines.

Congratulations, you are well along the road to recovery. Now go and make yourself a nice cup of tea and have a lie down.